Android features unveiled at Samsung's Unpacked event narrow some of the gap between Samsung’s flavor of Android and Google’s.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

The Samsung Galaxy S25 will be the first family of phones to include Google's Project Astra, the companies announced Wednesday at Samsung's Unpacked 2025 event. This gives the phone the ability to analyze the world around it through its camera and provide personalized answers to questions that chatbots can't replicate.