Ye — formerly Kanye West — had laid low for the first week of 2025 in his return to social media, but that changed on Tuesday night (Jan. 7), when he called out his former partner Adidas while attacking the company’s alleged search engine practices, and also took issue with designer Jerry Lorenzo in an Instagram post.

Kanye West is once again airing his grievances on social media, taking to Instagram Tuesday night to share one of his patented punctuation-free statements. This time, he’s taking aim at partner-turned-rival Adidas, Fear of God founder Jerry Lorenzo and other unnamed designers who he says copied his once-flourishing Yeezy line.

Looks like Kanye West is still a tad bit bitter about his billion-dollar breakup with adidas, as the polarizing music icon has once again launched an attack on his former business partners and decided to throw some shade at designer, Jerry Lorenzo in the process.

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.”

Taking to Instagram to criticize adidas on reducing access to his website and Jerry Lorenzo for copying his work.

Ye didn't hold back as he lashed out against his former business partners at adidas. On Tuesday night, January 7, the artist formerly known as Kanye West posted a screenshot of Google results for his Yeezy brand on Instagram.

Kanye West went off on a scathing social media rant against Adidas accusing the company of influencing the Google algorithm to negatively impact his shoe sales

Kanye West spent the waning week of 2024 in Tokyo, but it appears for the new year, he's ready to hop back on Instagram and air out his grievances.

Ye targets Adidas and Jerry Lorenzo, revisiting past conflicts while celebrating Yeezy’s success and affordability.

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.