Nvidia’s big RTX 5070 claim is all based on its latest generation of DLSS. “Impossible without artificial intelligence,” admits Huang after promising that the RTX 5070 can deliver RTX 4090 levels of performance. DLSS 4 has a new Multi Frame Generation technique that can generate up to three additional frames per every traditionally rendered frame.

It's RTX 5070 vs 4090, and the new $549 gaming GPU beats the former flagship graphics card in Marvel Rivals, but with a big catch.

After months of speculation and anticipation, Nvidia finally lifted the cover off its latest lineup of consumer graphics cards, the Nvidia GeForce RTX 5000 series, starting with the flagship RTX 5090.

Nvidia CEO Jensen Huang revealed the RTX 50-series GPUs during a CES keynote this evening, announcing a $1,999 RTX 5090, a $999 RTX 5080, a $749 RTX 5070 Ti, and a $549 RTX 5070. Nvidia’s new RTX 5090 and RTX 5080 GPUs will both be available on January 30th, with the RTX 5070 Ti and RTX 5070 to follow in February.

Intel officially announced its first two budget-mainstream Battlemage GPUs, the Arc B580 and Arc B570, but they're only the first salvo. The new architecture offers performance and efficiency improvements that should give Nvidia some much-needed competition, though drivers remain a potential sticking point.

The new Blackwell architecture is Nvidia's CES gift to powermongers. And not just gamers this time, but generative AI fans.

Here they are! Nvidia's RTX 50-series GPUs, based on its "Blackwell" architecture, are coming soon, with giant performance boosts in tow for gaming and content creation with AI models.