LIV Golf's CEO Scott O'Neil has taken a relaxed approach to reports suggesting the breakaway tour's viewing figures are ...

Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

Only days ago, leading PGA Tour player Rory McIlroy said that a deal to reunify golf did not feel any closer. Read more at straitstimes.com.

The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...

In recent days, less and less optimistic statements have been coming from the important figures of the golf scene.

LIV Golf CEO Scott O'Neil discussed the league’s different hospitality layers and tickets, which start from $145 onwards. O’Neil replaced Greg Norman as CEO of LIV Golf in 2025, having ...

LIV officials made an agreement with Fox Sports regarding the US events, and now they have taken a step further, aiming to ...

American sports executive Scott O'Neil, who has in the past run NBA and NHL teams, took the reins from Greg Norman in January. The period since has seen a flurry of meetings between the PGA Tour ...

LIV Golf CEO Scott O'Neil says the series has a bright future - Copyright AFP Brenton Edwards LIV Golf CEO Scott O'Neil says the series has a bright future ...