The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Barcelona announced the much anticipated new sponsorship deal with Nike over the weekend, confirming that the American ...

The Aston Martin Formula 1 team announced on Tuesday a new long-term partnership with renowned sportswear brand PUMA. PUMA ...

Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

This summer was a high point for prep revival. Miu Miu’s Spring and Summer 2024 line brought back prep, as did Ralph Lauren's ...

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday's overtime win ...

The deal, which begins next season, will see Xerox assist Aston Martin on and off track with its digital technology solutions ...

Donning a look inspired by noir is a foolproof way to present glamor this holiday season For years, film noir has inspired ...

A Meadowhall sportswear store is planning a mega expansion by absorbing five other shops. JD Sports want to more than double in size on High Street by taking over five neighbours: Superdrug, Ann ...

A business owner said they might see a potential decrease in sales, but a loyal customer base keeps them optimistic.

Trump Taps Matt Gaetz for Attorney General, a Provocative Move President-elect Trump plans to nominate the Florida congressman, among a flurry of personnel announcements as Republicans neared ...