"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

Volkswagen's investments chief Sven Fuhrmann is set to step down from the board of Sweden's Northvolt, Swedish daily Dagens Industri (DI) reported on Monday, citing the Nordic country's company ...

I thought they would just ask about the 70 car logos I had taught him, but I did not expect them to also ask about lo ...

Further recalls could be afoot following an investigation into thousands of cars not previously subject to cheat device claims. According to The Times, 47 ...

Mattel recently revealed a special Hot Wheels Transformers set of five cars, but something was off with Barricade: the Ford ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

Audi's newest concept has a familiar name—the Audi E—but a very different vibe. This electric wagon is aimed at winning back sales in the Chinese market. It's a joint venture with China's SAIC and not ...

The collapse of Germany’s governing coalition and President-elect Donald Trump’s imminent return to the White House are ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

The VW logo at a car dealership in Neu Anspach, Germany.

Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...