Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

You’ll be prompted to set up Apple Intelligence right after upgrading to iOS 18, but if you need to set it up later, head to Settings in iOS: Tap More for Your iPhone, and then Set Up Apple Intelligence. You’ll get an explanation of some of the AI upgrades you can use, and a short demo of how they work.

Apple may be preparing a new M4-powered MacBook Air laptop, but it will arrive months after the M4 debut and with little fanfare.

Apple and Google are hyping the AI features they're bringing to iPhone and Android smartphones -- Apple even cheekily hijacked the acronym by calling them Apple Intelligence. But clearly not everyone is eager to jump into these new assisted technologies: a new survey by SellCell indicates that 73% of Apple users think AI adds little to no value to the phone experience,

Apple is closing in on a historic $4 trillion stock market valuation, powered by investors cheering progress in the company's long-awaited AI enhancements to rejuvenate sluggish iPhone sales.

Apple's plans to create an iPhone with a completely bezel-free display are reportedly facing significant technical challenges, with a new

Investors are salivating at the prospect of the iPhone maker topping the milestone as the company’s stock price has soared by nearly 40% since Jan. 1.

Apple (NASDAQ: AAPL) has done its part to lift the holiday spirits of its shareholders as 2024 comes to an end. Indeed, Apple's 269% return in just the past five years has more than tripled the S&P 500 index's 82% gain over the same period.

A door lock with a video camera could set the iPhone maker up to compete with Google's Nest and Amazon's Ring.

In a new court filing this week spotted by Reuters, Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own search engine.

Making things more difficult, Apple recently introduced loads of cool new stuff with the launch of watchOS 11, including tools for travelers, ocean lovers, workout buffs and more. With an emphasis on these newer Apple Watch features, here are the five I'd try out immediately if I just received my first Apple Watch this holiday season.

During the setup process, you'll be asked if you want to directly transfer apps and information from your old iPhone to your new one using Quick Start. Thi