"While most SMEs start with good intentions and have plenty of passion, many are falling into the trap of complacency, failing to align passion with the 4Ps - Product, Price, Place, Promotion - to ...

Two-thirds (65%) of marketers expect business conditions to improve next year with Warc forecasting global ad spend to grow ...

The facts: In a previous email to Rappler, the Department of Social Welfare and Development (DSWD) said that 4Ps beneficiaries are notified of their payout schedules through their city or ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

Rather than waiting for customers to reach out, agentic marketing can anticipate needs and proactively engage customers at ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

To be a catalyst of change as a new generation marketeer shaping modern marketing, it seems you simply need to be fortunate ...

In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Laureus' Astin ...

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their ...