16 Challenges Of Marketing To Multigenerational Audiences
For many marketers, the challenge lies in delivering messages that resonate across age groups without sacrificing relevance ...
MarTech on MSN1d
Marketers discuss their first-party data strategies
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party ...
Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting Purchases
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...
Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners
Incorporating the influence and trust that broadcast radio and podcast hosts bring into an advertising campaign could be an ...
Marketing Dive3d
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...
Bizcommunity3d
Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025
Two-thirds (65%) of marketers expect business conditions to improve next year with Warc forecasting global ad spend to grow ...
Fast Company3d
Codify the shapers of modern marketing
To be a catalyst of change as a new generation marketeer shaping modern marketing, it seems you simply need to be fortunate ...
Taiwan News4d
How to turn passion into profit and why half of Aussie start-ups fail
"While most SMEs start with good intentions and have plenty of passion, many are falling into the trap of complacency, failing to align passion with the 4Ps - Product, Price, Place, Promotion - to ...