When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

On Breaking and Entering Media’s latest episode, Fortnight Collective CEO Andy Nathan talks efficiency in a fast-paced ...

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

print, radio, and digital media for the first half of 2024. According to the report, ad volumes on TV for the auto sector witnessed a de-growth of 14% during Jan-Jun 2024 over Jan-Jun 2023.

Print media mirrored the trends in television, with FMCG ad space also witnessing a six percent drop in the first half of 2024. January led the period with a 20% share of ad space, while May saw ...

Despite this overall drop, the Auto sector experienced significant growth, posting a 29% increase in ad volumes for the first ...

(Reuters) – Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly ...

Facebook and Instagram—the BJP invested an additional Rs 8.61 lakh and Rs 3.59 crore on Google Ads to enhance its online ...

Print saw a two per cent increase YoY in its ad volume during the first 10 days of the ongoing festive season. The medium had 460 active categories this year, down 10 per cent from 508 categories ...

As Maharashtra's election race heats up, parties are betting big on digital ads, spending over Rs 6.5 crore in 30 days to sway voters on Google and Meta platforms.

Pinterest's fourth-quarter revenue forecast failed to impress investors looking for a boost from the holiday shopping season, ...

"Some people become very attached to social media influencers and ascribe to them credibility that, in some cases, they don't ...