Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” ...

Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

Amazon's focus on advertising over creativity might have led to the cancelation of Bosch: Legacy. Aldis Hodge's focus on Amazon's marketing strategy highlights their priorities. Bosch: Legacy's ...

Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, intended to simplify brand awareness campaigns, enables marketers to deliver video ads ...

Amazon introduces an innovative retail ad service designed to enhance brand visibility and optimize online shopping ...

If you subscribe to Amazon Prime or Prime Video and are looking to expand your streaming horizons, Amazon has a deal for you.

More subscribers equal more revenue, which leads to more content investments, which lead to more engagement, which leads to ...

Prime Video to focus on live sports to reach profitability by 2025. This strategic move aligns with CEO Andy Jassy's vision.

According to a US report, Prime is undergoing a change in strategy. For the video part of its "Amazon Prime" subscription, ...

Wall Street's banner year in 2024 lifted a bunch of stocks to record highs -- including Amazon (AMZN), which hit a new high ...