An Amazon spokesperson said "Try Before You Buy's" limited reach and the growing use of AI-powered recommendations prompted the decision.

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I switched phone plans. Suddenly I was locked out of everything from Amazon to unemployment benefits.

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Retailers, including Walmart and Target, spent more on ads and offered early discounts and targeted promotion.

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While South African consumers are happy to pay a lot less for goods from Shein and Temu, local retailers are not happy at all.