Apple closed 2024 as the top brand in smartphone shipments, but it wasn't all good news, as it faces serious problems in ...

Apple's iPhones, despite new models with features like Apple Intelligence, lost global market share in 2024 amid China ...

Apple is yet to capitalize on Apple Intelligence. Some said the AI push would cause a "golden upgrade cycle" for iPhones.

A report shows Apple analyzes everyone's photos with AI before you can opt out, raising questions about its privacy claims.

The way we talk to our phones will be entirely different in 2025 compared to 2024. At the moment we think about AI on our phones as being a mild curiosity, but that’s about to change. We’ll be able to ...

The AI coach was said to be able to track emotions via the Apple Watch, although we’ve not heard a peep about the ...

Social media platforms like TikTok and Meta have shown thousands of ads for apps that use AI to create fake videos of people ...

After a spectacular showcase comes the challenge of getting consumers to embrace ambitious new features that may be slow or ...

Apple Intelligence - the company's suite of AI tools - has been front and centre of its latest iPhones [Getty Images] Apple ...

Apple has joined a consortium, the Ultra Accelerator Link Consortium, developing next-gen technology to link together chips ...

If you have any phones from the iPhone 16 lineup, you have the Camera Control button. You have to press this twice to open ...

What exactly is UALink? Simply put, UALink is an industry effort to compete with Nvidia’s dominance in AI hardware.