British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has announced the return of its iconic Rollback proposition as part of a significant investment to begin lowering prices ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...