How do you kick-start a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering.

The Lightbulb Moment Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off.

Hanes is one of the largest manufacturers of underwear and athletic apparel in the world. The brand, based out of North ...

For its first collaboration, Adidas Sportswear has teamed up with winter boot brand Moon Boot, resulting in several ...

"I have found in music and fashion a very beautiful refuge, a place of peace, a place of happiness, a place of dreams," the ...

California-based premium athleisure wear maker Vuori Inc said on Friday that global investors General Atlantic and Stripes led an investment round worth $825 million, taking up the brand's valuation ...

Hustle and bustle was the dominant feature of the 7th China International Import Expo CIIE held from Nov 5 to Nov 10 in Shanghai but some brands ...

Nine West is a well-known department store brand that runs the gamut from footwear to handbags to accessories. And it's ...

Lululemon and Fanatics are selling a new line of National Hockey League apparel for 11 teams. Products are sold online, at ...

This summer, the sports brand launched a new ... Even though On is aggressively advertising its sportswear, 95% of its revenue still comes from shoe sales. However, growth is far from guaranteed.

In September the reigning NBA Finals MVP launched his own apparel brand, 741, with plans to sign ... created by Entrepreneur and Sports Illustrated, where we pair entrepreneurial athletes with ...