Sirui joins the L-Mount Alliance along with Panasonic, Leica and more First Sirui L-Mount product will be an Aurora 85mm ...

The L-Mount Alliance has a new member – on March 20, lens company Sirui joined the ecosystem as the ninth brand in the group.

Leica has announced that the L-Mount Alliance is growing. Chinese lens and accessory maker Sirui ( pronounced "Sue-Ray") is joining the alliance, becoming the ninth company to do so. The addition of ...

Partnership renewal celebrates female empowerment in filmmaking, aligned with International Women's Day 2025 theme ...

Canon posted a photo of two cameras shrowded in shadows on its Instagram. The newest version of Panasonic's Micro Four Thirds ...

Your go-to wide-angle cine lens line-up is here now, says Laowa, as the company announces four lenses are designed to cover ...

When global film audiences meet Fikayo Holloway, an investigative journalist probing the shady dealings of Lagos’s crime ...

Throughout the year, IndieWire runs a survey for cinematographers with films playing at major festivals around the world to ...

The IF Design Award winners, announced earlier this month, is largely dominated by retro-styled cameras like the Fujifilm ...

The rise of video content creation has been a game-changer, and third-party brands are leading the way. Companies like Sirui and Meike have introduced affordable anamorphic lenses and budget-friendly ...

Tamil cinema has long had a complicated relationship with feminism. While mainstream Tamil films often reinforce patriarchal ideals, several filmmakers are pushing back against these norms.