But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.

Sony Honda Mobility announced at its CES 2025 press conference that preorders are officially open for its upcoming Afeela 1 EV. The autonomy and entertainment-focused sedan will retail for $89,900 for the Origin spec and $102,

Sony and Honda reveal pricing for Afeela electric vehicle starting at $89,900, featuring advanced entertainment systems and 300-mile range.

W hen Sony and Honda announced last year that their jointly-developed Afeela brand would go from just making concepts to creating actual production cars, the brand's first vehicle

The two companies say the Afeela 1 “pursues an interactive relationship between people and vehicles” and will reach the hands of customers in mid-2026. It’s not cheap. Afeel