If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.
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Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Inigo Turner became one of Adidas' top designers - then he got his dream gig, designing kits for his boyhood club ...
From making shoes to powerlifting, as we mark International Student Day this Sunday, Indian Footwear Design student Arjya ...
Back in 2015, Lionel Messi picked out 10 players for his 'Backed by Messi' campaign, but where are they now? Nine years ago, ...
However, the company hit a setback in 1984 when it posted its first-ever quarterly ... Jordan had a strong preference for Adidas and had hoped to wear their shoes in the NBA.
(PTI/File) In the 1970s, Adidas sneakers were dominating streets ... “NBA cannot stop you from wearing these shoes." This audacious approach resonated with its consumers and made Air Jordan 1 ...
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