At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This ...

The Swedish homeware brand turns black-out blinds into advertising spaces in a simple yet genius campaign created by Åkestam ...

The outside of each blind displays a price and a product from IKEA’s sleep range, such as pillows, duvets, and mattresses.

Known for its playful and innovative advertising, the Swedish furniture maker has discovered a way to boost brand visibility ...

Easily one of the most affordable options you can get your hands comes from, perhaps unsurprisingly, IKEA with the Fyrtur Roller Blinds. It is another choice that is compatible with iPhones ...

The home improvement world has changed a lot since IKEA opened its doors outside of Sweden, including the advent of smart ...

If that pesky sun is keeping you awake, invest in some black out blinds for your bedroom. These Ikea Tretur blinds are on sale for $57 and come in gray or white. Rather than a cord, these blinds ...

Ikea’s smart home hubs have always featured custom integrations that have allowed its products to communicate with setups ...

This update will allow all IKEA Zigbee-based smart devices communicate with any Matter-enabled devices, irrespective of the ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 11 hours 4 min ago By Joris Cretien - 13 hours 19 min ago By Parker Herren - 13 hours 22 min ago By Ad Age and ...

Ikea already had a surprisingly robust smart home catalog, offering smart blinds, light switches, air purifiers, and a handful of other popular gadgets. It’s now grown even more enticing, as the ...

The campaign transforms home windows into ad spaces by offering free roller blinds printed with sleep product ads, turning personal homes into promotional billboards.