Chicago Mascot Company's creative work recently took center stage in college football's 2024 Pop-Tarts Bowl. Benny the Bull, ...

Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

It is college football bowl season again. And watching the Pop-Tarts Bowl last weekend reminded me of just why America and ...

The Pop-Tarts Bowl added a new custom feature to their annual game and fans all across the country are cheering it on.

The Pop-Tarts Bowl—sponsored by Kellogg's—has quickly become a classic in college football culture since taking over for the Cheez-It Bowl in 2023. In 2024? Expect even more fun. Paired with ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...

What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

Iowa State celebrated a sweet victory in the Pop-Tarts Bowl by eating the namesake bowl mascot. Check out the postgame ...