Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Phoenix Suns forward Kevin Durant and guard Devin Booker crack the list of the top-15 jerseys sold by a player in the ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...