Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

In the top 5 list, four players repeat from last year. We've reached the second half of the NBA season with two teams comfortably leading their conferences. In the East, the Cleveland Cavaliers (36-7) ...

Golden State Warriors star Stephen Curry continues to lead NBA jersey sales, securing the top spot for the first half of the ...

Do the Lakers and Warriors owe it to LeBron James and Stephen Curry to trade away a distant first-round pick to give them a ...

The Celtics appear at No. 1 on the Team Merchandise list for the first time in 17 years, while Curry sits atop the ...

LeBron James is extending his All-Star records. The NBA revealed the starters — some of them, anyway — for the revamped ...

As Jimmy Butler's future in Miami grows more uncertain, Zach Harper explains why NBA trades are so complex these days.

The Suns look like they will be a play-in team when the regular season ends. But one more trade could be on the horizon.

Oklahoma City showed how dominant its defense can be in shutting down Cleveland last Thursday, earning some revenge for the week before (and with that win, the Thunder move back to the top of these ...