You Got This' multi-channel campaign was rolled out across OOH, digital, social media and even through music partnerships.

Every day is burger day! From glorious patties to juicy fries, there’s an array of delicious burger joints in Dubai that ...

Gymshark has opened its first permanent store outside the UK in the Dubai Mall. The 4300-square-foot space follows its UAE debut last year when the UK-based retailer opened a pop-up store in the Mall ...

Zoomers were raised on online shopping. So how did they become a generation of IRL mallrats?

The immersive wonderland blends beautiful spectacles, cool gaming, surprising performances, exclusive shopping, awesome prizes, and crazy fun adventures into the world’s most social media-ready ...

When you think of venues which are known for designer decor, food from celebrity chefs and stylish furniture, movie theaters ...

Is mall food having its moment? It just might be. I have not-too-distant memories of fighting over the last soggy, lukewarm pasty to refuel on the way home after a day of shopping. I'd frequently ...

Cutting travel times around Mall of the Emirates, a new 300-metre bridge on Sheikh Zayed Road, which offers direct access to the Mall of the Emirates, was unveiled on Sunday January 12, marking a ...

Emirates International School – Meadows was established in September 2005 by Al Habtoor Group in the heart of the popular residential neighbourhood. The school provides the highest quality ...

Emirates launched its first Airbus A350 service from Dubai to Edinburgh yesterday, marking the start of operations for its newest aircraft type. The A350 is the first of 65 aircraft set to join the ...

Emirates has called out social media platforms for not acting quicker to remove a video showing a fake plane crash. The video, which appears to be computer-generated, shows a fake Emirates plane ...