A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.
CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.
A few decades ago, business cards, billboards, brochures, and newspapers were the main marketing methods. New and innovative ...
Light AI Inc. is a healthcare company focused on developing artificial intelligence health diagnostic applications. Light AI is developing a technology platform which represents the next generation of ...
One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...
According to estimates on Statista, advertising spending across the globe should clock a growth rate of 5.4%, reaching $1.4 ...
Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 highest-paying positions and salaries for each role.
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