McDonald’s said it plans to close half of its CosMc’s beverage shops in Texas — just one year after opening. The world’s largest fast-food chain has been testing the cafes in small and ...
CosMc’s revolves around a character introduced in 1987—a robot, of sorts, with a green head, a fishbowl-like body and arms and legs. In his commercial, he tells Ronald McDonald and Grimace he ...
The stores being closed were reformatted McDonald’s locations, the company says. And smaller, in this case, is better. That makes sense, seeing as CosMc’s is designed to compe ...
CosMc's, which is McDonald's (MCD) first new restaurant concept in the U.S. since the test of McDonald's Express, is named after a McDonaldland space alien character who appeared in ads in the 1980s.
Named after a six-armed alien character that appeared to come to earth just to get food from McDonald's in ads throughout the late 1980s and 1990s, CosMc's test locations are just as much of an ...
The restaurant chain is a small format concept with “all the DNA of McDonald’s but its own unique personality.” ...