The rift between the two companies dates back to February 2022, when Nike filed a lawsuit against StockX for the latter’s ...

The filing from Nike revealed that fake versions of several popular sneaker releases have slipped past StockX's ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Nike has collaborated with Wu-Tang Clan to roll out a limited edition Dunk sneaker on 31 October, marking its return after 25 ...

The Celtics star caught a stray on Wednesday following a dominant performance from Bucks star Giannis Antetokounmpo, who ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

If we take a step back, the Nike brand has been built over many decades on product innovation ... These stocks are handpicked ...

Cooper Flagg entered the college circuit as the best player in the nation, after rejecting offers from programs like Kansas, Michigan, UCLA, UConn and more.

CEO of CLNS Media, Nick Gelso, has sided with Boston Celtics superstar Jaylen Brown after the latest moment in the Brown and ...

Themes and stories have become important elements in online ads. There is also rising ... s messages will help enhance its brand value,” Tanaka said. “Nike is probably satisfied with the ...

Swiss sportswear brand On has become increasingly popular in the United States. To appeal to young, affluent customers, the ...