The filing from Nike revealed that fake versions of several popular sneaker releases have slipped past StockX's ...

The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

If we take a step back, the Nike brand has been built over many decades on product innovation ... These stocks are handpicked ...

Barcelona have announced a new multi-year partnership with kit supplier Nike. The deal continues an association between the Spanish club and American sports brand that dates back to 1998. The new ...

One of the most spectacular displays of athleticism in recent sports history is getting commemorated with a T-shirt launching ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...