LIMA, Peru (AP) — President Joe Biden is expected to use his final meeting with China's leader, Xi Jinping, to urge him to ...

It may only be November, but the festive season is clearly upon us, with UK retailers racing to release their Christmas ...

The filing from Nike revealed that fake versions of several popular sneaker releases have slipped past StockX's ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

What Barcelona have agreed with Nike, what it means for the club's future, and what it means for registering players ...

Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

In today's digital landscape, social media has become essential for business success. With billions of active users across ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.