The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...

Christian Pulisic and Puma have teamed up for a new signature collection from the U.S. men's national team star. The "Stealth ...

The 2024-25 Nike City Edition uniforms are here! Following their debut in the inaugural in-season competition, they are back ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

A first of its kind for a Canadian sports and entertainment company, ICETOM brings together 90 of the top Canadian and ...

Cristiano Ronaldo is one of the greatest soccer players in history. The Portuguese superstar became a household name during ...

Barcelona and the global brand Nike have sealed a multi-year partnership, starting this season, as the club announced on Saturday. While Barça hasn’t disclosed the deal’s length or financial details, ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

All six PWHL teams will hit the ice in freshly designed Bauer jerseys when the pro hockey league's second season kicks off ...

Minnesota Lynx rookie and Indigenous WNBA player Alissa Pili is the face of this season's Nike N7 Collection celebrating ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...