Nike CEO Elliot Hill told Fortune that Nike is "making some big investments around women." ...

On the eve of her Australian Open title defense, the two-time champion is getting the star treatment from Nike.

A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP ...

The commercial puts the spotlight ... Sabalenka is still not yet a signature athlete for Nike. In fact, Sabalenka lags behind most of her top women's tennis players in endorsement deals.

The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.

Nike had released a powerful commercial for Team USA women’s basketball, commemorating their gold medal win at the Paris Olympics. The commercial showcases images of the women’s Olympic team ...

Aryna Sabalenka's first solo commercial for Nike is out ... no one has been able to win the Australian Open women's singles title for three years in succession. However, Aryna Sabalenka has ...

Nike CEO Elliott Hill told Fortune magazine Fever star Caitlin Clark visited headquarters this month to continue development ...

Toko Tanaka, a professor of media culture studies with Otsuma Women’s University, welcomed the commercial. “Nike’s video is a graceful message that says the company is not making products ...

Read more: Nike released an inspiring commercial celebrating USA's Women's World Cup win "That was not the version I heard when I arrived at Nike," she said of Wieden's inspiration. "I'm sure they ...