Nike’s release of A’ja Wilson’s shoe and apparel collection shows ‘revolutionary’ growth of women’s sports
A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP ...
Nike CEO on investing in women's sports after $28 million Caitlin Clark deal
Nike CEO Elliot Hill told Fortune that Nike is "making some big investments around women." ...
XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.
Oregonian1mon
How women at Nike set out to save the company from toxic culture
In late 2017, a small group of senior Nike employees gathered for brunch at a co-worker’s home in Portland’s West Hills. A few months earlier, the #MeToo movement blossomed after The New York ...
Fox Business3d
XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
It is impossible if we don't keep women's sports female.'" But Sey also knows there are financial barriers to this. "I'm not going to pretend I can offer what Nike offers or even what a Vuori ...