Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet, for the first time, the company is offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

After the launch of the Cybertruck, Musk surprised many when he said that Tesla’s new electric pickup truck would have a solar roof option that would add 15 miles of range per day. A few years later, Tesla filed for a patent that showed the solar cells would be embedded inside the retractable tonneau cover.

Brand new inventory of the Cybertruck is already being marked down by well over $1,000 each after just one quarter of its entry AWD version having gone on sale.

Key Takeaways Tesla is offering discounts starting at $1,600 on a dozen Cybertruck models.The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000.The EV maker recently reported fourth-quarter deliveries that fell short of expectations.

Tesla started offering discounts on new Cybertruck vehicles in its inventory this week, according to listings on the company's website. Discounts are as high as $1,600 off new Cybertrucks, with the reduced price depending on configuration,

Tesla is discounting select Cybertrucks, the latest indication that the EV pickup and its polarizing design are suffering from a demand slump.