We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official ...

More from Robb Report Bill Clinton's Final Presidential Limo Was a 1996 Cadillac, and It's Heading to Auction TAG Heuer Has ...

This also means we bid adieu to Rolex as the official timekeeper. For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back ...

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage ... held from 1992 to 2003 before Rolex took over in 2013. As Domenicali mentioned ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

Stars from NASCAR, Formula One, IndyCar, Formula E and World Endurance Championship will race around the clock in the Rolex ...

The 2025 Formula 1 season will see a huge change in partnerships as TAG Heuer steps in as the official timekeeper, replacing Rolex. With TAG Heuer returning to F1 in this role, the change ends ...