The campaign transforms home windows into ad spaces by offering free roller blinds printed with sleep product ads, turning personal homes into promotional billboards.

The Swedish homeware brand turns black-out blinds into advertising spaces in a simple yet genius campaign created by Åkestam ...

Known for its playful and innovative advertising, the Swedish furniture maker has discovered a way to boost brand visibility ...

The outside of each blind displays a price and a product from IKEA’s sleep range, such as pillows, duvets, and mattresses.

At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This ...

Glass sliding doors are an enviable feature in one's home. Aside from nurturing a visual and physical connection to the outdoors, they also invite a ton of natural light into a space. However, if you ...

One of IKEA’s key competitive advantages is its extensive knowledge about the customers. The company understands the purchasing factors which influence customers to buy furniture and implements ...

CAMBRIDGE — From weekend romps with family at Chez-Vous Roller Skating Rink in Dorchester to frequenting Saugus’s Roller World during college, Fenway native and muralist Massiel Grullon’s ...

The accessory was created with public transport in mind to provide a moment of respite for the large volume of daily commuters across the nation. The "huggable" bag maintains its hallmark blue ...

Easily one of the most affordable options you can get your hands comes from, perhaps unsurprisingly, IKEA with the Fyrtur Roller Blinds. It is another choice that is compatible with iPhones ...

I’ve bought and sold my fair share of used Ikea products in the past, and the experience has always been a bit disappointing. Here in Spain, these transactions happen mostly through a peer-to ...