"Generation Alpha was thrusted into a world of social media and technology, and that is not their fault. And though parents ...

Below are all the discounts we’ve found on the Wirecutter-recommended products at Sephora that meet our exacting price standards. Advertisement Formulated with niacinamide, vitamins C and E ...

From the big RIL-Walt Disney merger to Adar Poonawalla buying stake in Karan Johar’s Dharma Productions, it was indeed a happening year for the industry and thereby translated to some key role changes ...

Exploring the extreme self-care trends shaping a generation of young men. I WAS IN NEW YORK having breakfast with a friend ...

Sephora, a leading specialty retailer in beauty ... shorter attention spans and do not respond as well to print or video advertising. “The biggest challenge to using AR is ensuring that there ...

One such scam currently making waves involves fake Sephora advent calendar ads on social media, targeting consumers with offers that seem too good to be true. These fraudulent ads, which began ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

"It's been a crazy 24 hours, that's for sure, but it's been really exciting at the same time," said Kecia Steelman, the newly ...

Bringing creator and social content into physical spaces offers brands a powerful way to extend their digital campaigns and ...

Unrivaled, the trailblazing professional women’s basketball league, has announced a multiyear partnership with Sephora U.S., naming the beauty giant its official and exclusive beauty partner.