Sephora North America is targeting its most loyal customers with a mobile application that not only lets them shop while on the go, but also comes packed with video and scanning capabilities.

Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial ...

Sephora's Beauty Insider is a loyalty program offering rewards to customers. The program also offers exclusive promotions and early bird access to sales.

"The Sephora app is a great way to shop and is extremely easy to navigate. It's also helpful if you have notifications turned on as it will alert you of upcoming sales and in-store events ...

Join the celebration today! Become a Beauty Insider Member for free by signing up in-store, on Sephora.com, or on the Sephora app. Please see terms and conditions here for eligibility. * Not available ...

Learn more Every time I walk into Sephora, I'm met with a slew of new products I have never seen before and am thus tempted to buy. But, after enough shopping trips that ended with a cart full of ...