Following a 27-year partnership with Nike, Tiger Woods has now revealed his own apparel brand following a split with the company, as Sun Day Red made its first showing in a press event on Monday ...

Tiger Woods' first-ever golf shoe under his newly formed Sun Day Red label is finally ready for consumers. First seen on Woods at the Genesis Invitational at the Riviera Country Club in Pacific ...

Tiger Woods played a familiar course while wearing a different look on Thursday. Hello, Sun Day Red. Woods made his season debut at the Genesis Invitational at the venerable Riviera Country Club.

Puma is going after Tiger Woods for what the legendary sports brand believes is a similarity between their two logos.

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...