Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid foundation shade for my complexion ...

“Prime Try Before You Buy” allowed members to select six items from a collection of luxury, staple and Amazon-owned brands and only pay for what they kept for more than seven days ...

NEW YORK (AP) — Amazon is saying goodbye to “Try Before You Buy.” The service, which allowed Amazon’s Prime members to try on select clothing items, shoes and accessories at home before ...

An Amazon spokesperson said "Try Before You Buy's" limited reach and the growing use of AI-powered recommendations prompted the decision.