In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...

How AI chatbots can help customers and conversions, spending continues at record highs, Walmart is ‘Wirkin’ luxury goods.

Young people are finding dating apps more appealing after watching paid influencers on TikTok share their experiences, per Tinder's recent brand sentiment study shared exclusively with Axios. Why it ...

Direct messaging ads enable conversations within TikTok's app, while instant messaging ads redirect users to external platforms like WhatsApp. According to industry players MARKETING-INTERACTIVE ...

Imagine waking up one day and finding out that the platform you’ve spent years building your career on is just gone. Poof! That’s what’s at stake for millions of TikTok creators and small ...

This is why several dance challenges have gone viral from this ... So it may be the perfect time to use TikTok marketing for your brand to boost your visibility. To get a head start into how to use ...

Why? Because creators still use the app for editing ... For the past five years, TikTok has been the most important marketing tool in the music industry, with many of today’s biggest hits ...

it’s hard to predict … exactly how it’s going to use that as a tool to harm our interest.” Justice Neil Gorsuch pushed the government on why requiring TikTok to disclose that China could ...

“I would rather stare at a language I can't understand than to ever use a social media ... similar clips in which TikTok refugees introduce themselves and explain why they decided to come ...