The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...

TikTok will let advertisers pull in content from Getty Images when using the platform’s AI ad creation tool. With the ...

To explain Forrester’s latest creative ad tech wave, we bring on the report’s author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

To explain Forrester’s latest creative ad tech wave, we bring on the report’s author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

AI-Powered Script Writing: Encapsulating original and creative ad script writing services that suit Snapchat's format. You can hire an AI scriptwriter. This tool builds on sophisticated computations ...

The ad agency &Friends' work is the final installment ... to deliver each storyboarded shot with impact,” said &Friends creative director Harry Woulds. “And, of course, having world-class ...

WASHINGTON (AP) — Democrats backing Rep. Colin Allred’s bid to defeat Texas Sen. Ted Cruz are investing $5 million in an ad campaign focused on abortion, making a late-campaign play for what’s seen as ...

Tens of thousands of creatives have signed an open letter calling for change. Generative artificial intelligence companies capable of generating creative content are also said to be disrupting the ...

The spot is the work of ad agency BETC and continues its rich tradition of gripping storytelling, following campaigns such as The Bear, The Closet and Super. Canal+ has unveiled a cinematic ...

“Our latest report shows the industry is buzzing with creative ad formats, but scaling them across platforms remains a significant challenge,” Cintia Gabilan, vice president of the Media Center at IAB ...

At issue is what Democrats say is a potentially illegal political advertising strategy that Republicans have used in recent weeks to try to overcome a significant fund-raising deficit in states ...

When choosing a Hulu plan, probably the biggest choice you’ll have to make is whether you want to put up with ads on your on-demand content. Hulu offers a plethora of options for ad-free or ad ...