Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Jan 7 (Reuters) - German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new ...

Adidas has a rich history in F1, sponsoring both the Footwork and Larousse teams in the 1990s. In 2023, the company emerged as a possible title sponsor for Red Bull's second team, then known as ...

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Adidas will provide what Mercedes call a ...

The Mercedes-AMG Petronas F1 Team has officially partnered with Adidas as its newest Official Team Partner, marking the ...

The apparel will also be available to Canadian fans and will go on sale in February, before the F1 season kicks off on March 16. Adidas also plans to launch several limited editions throughout the ...

Adidas. Puma is all over the world of motorsport, arguably the definitive apparel brand of this generation in the field. They’ve long carried an overall license with F1 itself and have a number ...

According to the German athletic brand brand, it has inked a new multi-year partnership with the Mercedes-AMG Petronas F1 Team. As part of the deal, Adidas said it will create a complete range of ...

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is ...