Mattel is expanding its toy line into manga, with Barbie and Hot Wheels set to get Manga adaptations from Tokyopop.

Some beloved favorite childhood toys from Mattel are getting turned into manga by one of the biggest publishers, TOKYOPOP.

Details. Buckle up — there’s a new must-have gift for this holiday season for anyone who loves Barbie, classic cars or a ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Elliot Handler served in the U.S. Army during World War II. The name was created by taking “Matt” from Matson and “El” from ...

Since Hot Wheels was founded in 1968, the two iconic brands have collaborated many times with 26 previous models. Several of these Ferrari castings have become highly sought after by collectors. The ...

The Hot Wheels Stars & Stripes series has been an ongoing theme since 2016! We only get one every two years; this time, there ...

All the Latest Game Footage and Images from Hot Wheels: Barbie Dream Camper Don't be fooled by its appearance: the Barbie Dream Camper isn't your classic Sunday driver vehicle. Born for the ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday.

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

The company today is known for its massive toy lines and media projects such as Hot Wheels, Barbie, Matchbox, Fisher Price, UNO, Masters of the Universe (He-Man), Polly Pocket and many more.