David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video - both shot and directed by the legendary fashion photography duo Mert and Marcus - which instantly went viral.

Now, David Beckham has joined the pin-up boys club, and stripped to his boxers for a BOSS underwear campaign — and internet-breaking attempt. The footballer turned BOSS ambassador is pictured in various states of hyper-sensual recline: man-spreading on a leather chair in a seedy,

FAMILY AFFAIR: The Beckhams came out in full force to support David Beckham’s steamy Boss One underwear campaign reveal in King’s Cross, London, on Thursday.