In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Macworld At the Consumer Electronics Show that’s currently going on in Las Vegas, Dell made a major announcement about its ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...