The block IOWA is the primary logo for the University of Iowa. This bold mark reflects our academic strength, evokes Hawkeye pride, and quickly conveys our brand in the way our constituents know us: as Iowa.

Herky is the official mascot for the University of Iowa and is an additional retail and identifying mark for the Department of Intercollegiate Athletics. As a symbol of Hawkeye affinity, Herky appeals primarily to youth and undergraduate student audiences.

NCAA Resources Prospective Student-Athletes World Class Education Opens in a new window The University of Iowa Gerdin Academic Learning Center Opens in a new window Hawkeye Leadership Program Opens in a new window Resources

Oct 7, 2024 · The Hawkeye logo, known as the Tigerhawk, is the University of Iowa’s symbol for its sports teams. It stands for the spirit and unity of the Hawkeyes, linking students, alumni, and fans everywhere to the university.

This style guide establishes the rules for the University’s logos and additional identity marks, such as emblems, word marks and Herky the Hawk. Inside, you will find what you need to know about using The University of Iowa word marks, trademarks, and logos.

The University of Iowa established an independent licensing program in 1981. The program’s mission is to promote and protect the wordmarks, trademarks, logos, and/or symbols associated with the University of Iowa.

Our black-and-gold color palette is one of the most recognizable aspects of the University of Iowa visual identity, dating back to the 1880s. Using these primary brand colors clearly connects your program and message to Iowa, building recognition and trust with your audiences.

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The Iowa Hawkeyes are the athletic teams that represent the University of Iowa, located in Iowa City, Iowa. The Hawkeyes have varsity teams in 20 sports, 7 for men and 13 for women; The teams participate in Division I of the National Collegiate Athletic Association (NCAA) and are members of the Big Ten Conference (since 1899).

Iowa Hawkeyes are a sports branch of the University of Iowa, located in the state's capital. These are the 22 assembled male and female clubs, representing U of I in the tournaments of all main sports disciplines.