How Sport And Entertainment Apps Are Changing Fan Engagement - Forbes
Jun 21, 2024 · As the demand for authentic fan engagement continues to rise, apps are poised to redefine the way athletes, entertainers and music artists interact with their audience.
Reimagining The Future Of Sports And The Fan Experience - Forbes
Nov 24, 2021 · Accenture ambitiously partners with many leading sports organizations to help them progressively evolve their fan engagement — from established channel ESPN, which is exploring new ways to engage...
IBM Study: Fan Engagement and Consumption of Sports Shifting, …
Jun 26, 2024 · As sports fans worldwide tune in to a myriad of athletic events this summer, new research commissioned by IBM (NYSE: IBM) reveals a growing generational shift and acceptance of technology-driven...
How AI is transforming the fan experience - Fast Company
Oct 8, 2024 · Through AI, sports fans are now being served with new forms of content and experiences. That might mean customized analytics, insights, or interactions, served in real time during the action.
The Role Of AI In Sports Fan Engagement - Forbes
Sep 23, 2022 · Nothing engages a fan more than insights into their favorite team and player. The challenge is serving up those insights at scale at the right time. AI can help with key insights and...
Why 2023 is the year of hyper-personalisation in fan engagement
Jan 27, 2023 · If 2022 was the year that hyper-personalisation emerged in sport, a combination of market demand, technological development and consumer behaviour is set to herald an acceleration towards an increasingly tailored fan experience in 2023.
Pro Sports Teams Are Leading the Way in Fan Engagement
Oct 25, 2024 · Some professional sports teams, including the NFL, NBA, MLB and MLS, are now taking control of their data using AI-driven customer data platforms (CDPs), to create a comprehensive understanding of their fans. These tools have led to more personalized fan experiences, optimized advertising, and ultimately, revenue growth.
The Ongoing Evolution of Fan Engagement - Front Office Sports
Sep 23, 2022 · Fan activation through technology has become a top priority. According to a report from Mintel, 58% of US sports fans are interested in new technologies such as increased connectivity in stadiums and artificial reality overlays to enhance their experience.
Consumer behavior shifts and new experiences are broadening fan engagement
The proliferation of non-traditional media channels, amplified by the acceleration of digital adoption over the past two years, has forever changed the media landscape–including how fans engage with sports.
Fan bases in sport are evolving, and new ways of interaction and ...
Nov 5, 2024 · This fast-growing industry offers new avenues for fan engagement and revenue diversification through sponsorship, merchandise sales, and digital content. Some significant examples are the Philadelphia 76ers, a famous NBA team that acquired Team Dignitas, a professional e-sports organization, and the NFL, one of the first sports leagues to offer ...