Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars". [2]

During the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to Diet Coke and competitors' products, the company considered a change to the beverage's formula and flavor.

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. Pepsi is a carbonated soft …

Aug 29, 2023 · On the surface, Coca-Cola and PepsiCo have similar business models. However, there are differences in the way the two businesses operate and how they attempt to capture market share. PepsiCo has...

Aug 13, 2024 · Uncover the Pepsi vs. Coca-Cola rivalry in this concise case study. Learn key marketing tactics, iconic campaigns, and business lessons that shaped the beverage industry.

Nov 23, 2022 · When Coca-Cola was founded in 1886 and Pepsi in 1898 (Per the North Carolina Department of Natural and Cultural Resources), they weren't direct competitors. In fact, Insider notes that the...

May 21, 2021 · For many years, Coke was the more popular drink while the Pepsi-Cola Company struggled financially and went through several reorganizations. Then, in 1975, Pepsi took its first direct hit at...

Coca-Cola and Pepsi are two of the most popular and iconic carbonated soft drinks in the world. While both beverages share similarities in terms of their fizzy and sweet taste, they also have distinct differences.

In the 1950s, Coca-Cola and Pepsi-Cola fought for market dominance through targeted product launches and advertising. Pepsi introduced Diet Pepsi in 1964, while Coca-Cola launched Tab in 1963 — both responding to Americans' growing interest in weight control.

Jan 4, 2013 · Coca-Cola and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry.