Customer relationship management (CRM) - MarTech
Dec 30, 2024 · MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
Customer experience management in the age of agentic AI
Nov 21, 2024 · And is customer experience really reducible to the service (or support or success) experience? We spoke to an expert, Isabelle Zdatny, head of thought leadership at the Qualtrics XM Institute. Defining experience management. First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute.
What is Customer Relationship Management? A CRM Guide for
Jan 25, 2022 · How Customer Relationship Management software can help brands. While CRM software is far from being an all-in-one solution, its capabilities can offer brands much-needed support for their sales, marketing and customer relationship teams.
AI-powered martech news and releases: October 31 | MarTech
Oct 31, 2024 · Telnyx launched Voice AI, a solution that enhances customer interactions with advanced natural language understanding and real-time responsiveness. Resemble AI expanded its deepfake detection platform to support image and video, offering unified detection across modalities, real-time processing and comprehensive coverage.
Pega unveils latest Infinity platform | MarTech
Nov 1, 2024 · Customer Decision Hub is the decisioning solution that optimizes customer interactions: Google BigQuery and Snowflake integrations to leverage diverse business data from the warehouse. Pre-defined templates for the creation of outbound marketing messages and access full campaign views from a dedicated landing page.
Google rolls out new AI-organized search results, AI Overview links
Oct 7, 2024 · > Digital asset management (DAM) > Digital experience platform (DXP) > Digital transformation > Diversity and inclusion in marketing > Ecommerce > Email marketing > Event marketing > Google Analytics 4 (GA4) > Identity resolution > Local / location marketing > Marketing analytics > Marketing artificial intelligence (AI) > Marketing attribution ...
Uniphore acquires ActionIQ and Infoworks - martech.org
Dec 6, 2024 · ActionIQ brings expertise in customer data management, enabling businesses to gain deeper insights into customer behavior and preferences. Infoworks specializes in data engineering and automation, simplifying the process of …
What to do when your vendor has a data breach | MarTech
Sep 20, 2024 · It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach. in 2023, 61% of companies reported a third-party breach, according to a study by Prevalent, a third-party risk management provider. That’s an ...
Data management platform (DMP) news, trends and how-to …
Sep 20, 2024 · You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and ...
The martech revolution: Making deeper customer connections in a …
Aug 23, 2023 · Furthermore, integration issues arose. Their email marketing tool could have communicated more effectively with their customer relationship management (CRM) system, leading to disjointed customer communication. Data silos emerged, skewing analytics and resulting in campaigns that missed their target audience.