TikTok dominates in the UK, new research reveals
Feb 21, 2024 · The report also shows that the social media giant tops the charts when it comes to mobile apps ranked by consumer spending, followed by Tinder and Disney+ in second and third place, respectively.. Multiple platforms, including Facebook, Instagram, TikTok, LinkedIn and Snapchat grew their advertising reach year-on-year, the data revealed, with Pinterest adding 5.9 million people to its ...
WATCH: Giffgaff debuts ad under Pablo’s creative direction
Sep 23, 2024 · WATCH: Giffgaff debuts ad under Pablo’s creative direction. Giffgaff has launched its first campaign since indie agency Pablo took over the account from Neverland earlier this year. The 31-second ad features the protagonist in a dreamlike setting, playing a trumpet gracefully in a field of flowers. 60GB for £10 | Are you on giffgaff or ...
Interview: Samsung Marketing and Omnichannel Director Annika …
Jan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with ...
App monetisation platform Fyber acquired by Digital Turbine for …
Mar 23, 2021 · Mobile app monetisation platform Fyber has been acquired by Digital Turbine, an on-device media platform. The deal will see Digital Turbine buy more than 90 per cent of Fyber from investment holding company Tennor Holding for around $600m. The combination of Digital Turbine and Fyber will create the largest independent growth platform for ...
Mobile Marketing and Advertising - Mobile Marketing Magazine
Global mobile and digital marketing information, expert advice and updates straight to your inbox. Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and …
Outbrain acquires Teads for $1bn - Mobile Marketing Magazine
Aug 5, 2024 · Technology platform Outbrain has acquired omnichannel video company, Teads for $1 billion (€0.92bn). The move is on a cash-free, debt-free basis, featuring an initial payment of $725 million, with standard adjustments and an additional deferred cash payment of $25 million. Subscribe to Mobile Marketing Magazine.
15 years of WhatsApp: How has the platform evolved?
Feb 23, 2024 · Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.. Now with roughly two billion monthly users, the platform has undergone significant transformations since launch, introducing new features, new functionalities and even being acquired by technology giant Meta. To celebrate the social media giant’s 15 year ...
Asos names VaynerMedia as its strategic media agency
Jan 8, 2024 · Online fashion retailer Asos has partnered with VaynerMedia as its strategic media agency. As part of the partnership, the duo will focus on brand building with more full-funnel marketing this year. Subscribe to Mobile Marketing Magazine. Click here to get the latest marketing news free in your inbox every Thursday.
Interview: Luxe Collective CEO on disruptive marketing beyond …
Dec 21, 2023 · Mobile Marketing Magazine sits down with Ben Gallagher, Co-Founder and Head of Social Media of luxury resale platform Luxe Collective to discuss the brand’s journey, innovative but “attention-seeking” marketing strategies and embracing controversy.. Strategically choosing platforms. Currently, Luxe Collective has 488k Instagram followers and 1.5M on TikTok, an impressive feat considering ...
Year in review: Mobile Marketing Magazine’s top stories of 2023
Dec 29, 2023 · 2023 marked another significant year for the mobile marketing industry, from controversial campaigns to the monumental rebranding of Twitter to X. We round up some of our most-read stories on Mobile Marketing Magazine from 2023 so you can take a look back at some of the biggest news stories from the past year and head into 2024 fully up to speed.