Marketing Mag | Australian marketing news, trends and resources
Managing a global marketing team with Neolith’s marketing director. Billy Klein October 31, 2024. With global markets now more accessible than ever, expanding your brand internationally has become easier – often achievable without leaving Australia – thanks to the wide array of technology available ... Featured, News.
Share a Coke campaign post-analysis | Marketing Mag
Jun 22, 2012 · Results. The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally. Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.
Taste the feeling: Coca-Cola unveils new 'one brand' global …
Ben Ice January 20, 2016. Coca-Cola has unveiled its new ‘one brand’ global marketing strategy, and ‘Taste the Feeling’ tagline and campaign. The strategy will bring all of the beverage giant’s trademark products – Coca-Cola, Diet Coke, Coke Zero and Coke Life – under one iconic brand image. ‘One brand’ aims to extend the ...
DX Vision 24: Discover the 15 drivers of digital experience
DX Vision 24 is packed with insights you can put into action: The 15 drivers of DX: Discover the 15 key drivers that shape a winning digital experience, from strategic planning and tech stack design to the power of personalisation, AI and optimisation. Gap analysis: Understand where brands stand today versus where they need to be.
The power of connection: Why marketing mums need each other
Oct 2, 2024 · As marketing mums, we bring a unique lens to the table – understanding a crucial consumer demographic, managing our time with laser focus and fostering a resilience that’s hard-earned. These are not skills to be downplayed but celebrated. Companies need to create cultures that recognise and leverage these strengths.
Rebel rebrands to black and yellow to tackle premium market
Dec 3, 2012 · Rebel rebrands to black and yellow to tackle premium market. Rebel Sport has unveiled a new look as part of efforts to revitalise the brand and positions itself in the premium end of the sporting good retail market. The new brand identity, developed by branding and design consultancy Hulsbosch, includes a new logo, store redesigns and new brand ...
Bumble revamps app for ‘exhausted’ women in new global …
January Jones May 9, 2024. Women-first dating app Bumble has released a global campaign to showcase its new visual identity and app changes. The new campaign expands upon the app’s signature ‘Make the First Move’ ethos, but now includes additional ways for users to begin conversations. One of the pivotal changes includes the new ...
Unlocking the power of AI in marketing: Debunking common myths
Oct 9, 2024 · Myth #3: AI is a magic bullet. If you think AI is the magic wand that will solve all your marketing woes, you’re setting yourself up for disappointment. While AI can streamline processes and generate insights, human involvement is still crucial to success with AI. If your marketing strategy is failing, AI won’t magically fix it.
‘Spill the Tea’ – Tetley appeals to a younger generation
Benay Ozdemir March 2, 2023. Tetley has released an iconic rebranding campaign that aims to reach a new generation of consumers. The campaign, developed by 303 MullenLowe, taps into the need for connection and the desire to disclose the truth about something juicy. The campaign has adopted the expression ‘Spill the Tea’ used by the younger ...
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