Looking ahead to the future of TV advertising | Marketing Mag
As any seasoned marketer knows, the advertising and media landscape is broad, spanning more touchpoints than ever before. LiveRamp Asia Pacific managing director Melanie Hoptman discusses what marketers need to do to overcome challenges, gain traction and ensure their clients stand out in the future.
Four questions marketers should ask when planning for 2025
Nov 27, 2024 · Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed will be reviewed to determine if they should move forward.
The consumer imperative for brands: Meeting the needs of the …
Dec 4, 2024 · This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
The psychology behind boosting sales with digital signage
Dec 11, 2024 · This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Marketing Mag | Australian marketing news, trends and resources
Marketing Mag, delivering marketing news, opinions and tools to over 56k members Australia wide. We know the Australian market better than anyone.
Share a Coke campaign post-analysis | Marketing Mag
Jun 22, 2012 · Share a Coke campaign post-analysis. Campaign:Share a Coke. Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean Background. With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we …
Is outdoor advertising having a creative renaissance?
Dec 12, 2024 · If you live in a city, out-of-home (OOH) advertising is unavoidable. Done well, a billboard, poster or even a bumper sticker has the potential not only to capture the attention and imagination of tens of thousands of commuters, but it can offer a moment of art-like surprise, delight or intrigue.
Five things that will shape social media in 2025 | Marketing Mag
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
The importance of data insights in shaping effective content …
In today’s digital landscape, content marketing is more than just a tool for engagement, it is a vehicle for building trust, educating audiences and fostering brand loyalty. However, in an era saturated with free content, creating something that truly …
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This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.